[Case 03]
Events Parking
Mobility / Parking
Events Parking: Simplifying Operations for Parking Operators
Streamlining how operators track reservations, lot performance, and parking availability.
PROJECT OVERVIEW
Flash Events, a product by FlashParking, is a web-based analytical dashboard designed to help parking operators efficiently manage and optimize parking spaces during events. Acting as a central system, it aggregates data from multiple reservation channels such as Ticketmaster, ParkWhiz, SpotHero, and Google, enabling operators to monitor real-time inventory, track occupancy across different user types, and analyze revenue performance. The dashboard aims to simplify complex, multi-source data into actionable insights, allowing operators to make quick, informed decisions and effectively plan for high-traffic events.
[Industry]
Mobility / Parking
[My Role]
Lead Designer
[Platforms]
Desktop
[Timeline]
February 2026- Ongoing
DISCLAIMER
As the product is currently in development and has not been released yet, I’m unable to share detailed product screens or interactive prototypes publicly. Please feel free to reach out if you’d like to learn more about the project or discuss the design process in detail.
PROBLEM STATEMENT
Parking operators struggled to manage real-time parking inventory, occupancy, and revenue during events due to fragmented data spread across multiple reservation platforms. The lack of a centralized view made monitoring performance and making quick operational decisions inefficient and time-consuming.
UNDERSTANDING CONTEXT
Managing event parking involves balancing multiple moving parts in real time. Operators must monitor daily event schedules, overlapping events, pre-event preparation periods, and the capacity of each parking lot to ensure smooth operations. Since most parking spots are reserved in advance, operators also need to account for drive-up visitors who arrive on the day of the event without prior reservations.
Parking performance is closely tied to revenue. Operators continuously track reservation trends and lot occupancy to make pricing decisions, such as increasing or reducing parking rates based on demand and availability.
The ecosystem also includes multiple user groups with different parking behaviors and access types:
0$ Parkers – VIPs, staff members, or guests with complimentary parking access
Reservations – Attendees who reserve parking before the event
Drive-Ups – Visitors who purchase parking on arrival during the event
Season Ticket Holders – Users with long-term parking passes for seasonal events or venues
To manage operations effectively, operators need visibility into event schedules and reservation activity from the moment parking reservations open until the day of the event.
PERSONA
Parking Operators
Parking operators manage reservations, occupancy, and revenue across multiple parking lots during events. They rely on real-time data to monitor parking performance, optimize pricing, and ensure smooth event operations.
[Goal]
Track reservation patterns across channels to understand performance, revenue trends, and pricing opportunities.
Compare current event performance with historical event data to identify trends and forecast demand.
Monitor parking lot occupancy to determine when lots should be closed or redirected.
Frustrations
Reservation and occupancy data is scattered across multiple platforms, making it difficult to track efficiently.
Managing locked parking spaces and monitoring their availability is time-consuming.
Adjusting and managing dynamic parking pricing across lots can be complex and difficult to oversee.
BRAINSTROMING WITH AI
Instead of starting from a blank canvas, we used Figma Make to rapidly explore design directions and generate early concepts. By providing the tool with project context, workflows, and dashboard requirements, we were able to quickly brainstorm multiple layout and interaction ideas through iterative prompts and refinements.
After several iterations, we identified a concept that resonated well with stakeholders and aligned with the operational needs of the product. The selected direction was then brought into Figma, where we further refined the experience, improved usability, and evolved the design through manual iteration and collaborative feedback.
HOW THE PRODUCT SOLVES THE PROBLEM
The dashboard simplifies complex parking operations by bringing critical event and reservation data into a single, centralized view. Key metrics are surfaced at the top of the dashboard, enabling operators to quickly assess occupancy, reservations, inflow, and revenue performance at a glance.
To support faster decision-making, the platform allows operators to switch between different event and lot combinations, as well as toggle between pre-event and day-of-event dashboards based on operational needs.
Interactive reservation trend charts provide both a 30-day view and an all-time view, helping operators track booking patterns from the start of the reservation window through the day of the event. Operators can also analyze lot-level performance through detailed tables that highlight occupancy, utilization, and revenue across parking locations.
The system also helps operators manage parking availability more effectively by indicating when lots should be closed based on capacity thresholds. Operators can set custom lot thresholds and lock specific parking spaces due to environmental conditions, maintenance, safety concerns, or reserved access for VIPs and staff.
Real-time inflow and reservation tracking enables operators to monitor live parking activity during events, while historical comparison tools provide insights into how current events are performing against past events by comparing booking trends, occupancy, inflow rates, and reservation behavior.
FURTHER STEPS
The project is currently in the QA phase and is nearing release. At this stage, the focus is on design QA to ensure the implemented product aligns closely with the intended designs, interactions, and overall user experience across development environments.
Please contact me for a detailed walk through of the project. Thanks!
KEY LEARNINGS
Early AI-assisted brainstorming helped accelerate concept exploration and stakeholder alignment.
The magic is in the iterations. No design reaches perfection in the first attempt.
Information hierarchy is the experience: How you arrange information is how users understand it.